The Bump is a lifestyle media platform — pregnancy content, shopping guides, shower planning, baby registry tools, editorial articles. It's built for couples navigating pregnancy as a planning and lifestyle event. DadKit is built for the moments when "be supportive" isn't enough and you need to actually do something useful.
| Feature | DadKit | The Bump |
|---|---|---|
| Free to use | ✓ | ✓ |
| No ads | ✓ | — |
| No data selling | ✓ | — |
| Built specifically for dads | ✓ | — |
| Safety lookup (food, meds, activities) | ✓ | — |
| Contraction timer | ✓ | — |
| Kick counter | ✓ | — |
| Prenatal appointment prep + notes | ✓ | — |
| Weekly pregnancy updates | ✓ | ✓ |
| Birth plan | ✓ | ✓ |
| First-year newborn tools | ✓ | — |
| ACOG-sourced clinical data | ✓ | — |
| Editorial articles and pregnancy guides | — | ✓ |
| Baby shower planning tools | — | ✓ |
| Baby registry management | — | ✓ |
| Community forums | — | ✓ |
| Available on Android | — | ✓ |
The Bump features sourced from thebump.com. DadKit+ features require a subscription after a 30-day free trial.
The Bump is owned by the same company as The Knot — it's a media and e-commerce business that makes money through advertising and affiliate shopping. The content is well-produced. But you won't find a food safety lookup that tells you whether sushi at lunch was a problem, or a contraction timer that shows the 5-1-1 guideline while you're trying to decide if it's time to call. DadKit doesn't have a team of editors. It has the specific tools you'll actually reach for.
The Bump addresses the couple — registry planning, nursery ideas, shower themes. That's useful for the planning side of pregnancy. DadKit is for the person in the support role who wants to understand what's happening medically, physically, and emotionally so they can show up with more than good intentions.
Like most ad-supported media properties, The Bump uses data to personalize advertising. DadKit has one business model: a free tier and a paid subscription. No ads. No data selling. That's stated plainly in the privacy policy.
Free to download. Free core tools. DadKit+ is $4.99/mo with a 30-day free trial. No credit card to start.
Download on the App StoreNo ads, no data selling.